brand manager Cheadle, North West England, England
Job description
Are you a strategic thinker with a passion for building successful brands and driving growth? Are you experienced in developing innovative marketing strategies and delivering compelling campaigns? If you are ready to take the lead in shaping our Own Brand propositions and driving our ambitious growth plans, Pets at Home has an exciting opportunity for you to join our team as a Senior Brand Manager.
About the role
We’re looking for a Senior Brand Manager to join us on a 12 month fixed term contract and work on a hybrid basis out of our Support Office in Handforth (Cheshire).
As Senior Brand Manager, you will be responsible for developing and driving our Own Brand strategic propositions, aligning them with evolving customer needs and market dynamics.
You’ll set the strategy and lead the delivery of ambitious growth plans for the brands under your accountability, including brand positioning, stretch, reasons to believe and long-term vision.
Responsibilities will include:
- Translating brand elements into actionable ‘go-to-market’ strategies and launch plans, collaborating with stakeholders across commercial, customer, online and colleague communications
- Leading creative development to motivate the target audience and align the company around the brand's direction, choices and tactics
- Monitoring performance, customer feedback and consumer trends to ensure alignment with brand targets, adjusting plans when necessary
- Staying updated on market developments, identifying areas for adaptation in a fast-changing marketplace and developing plans to deliver
- Bringing the customer brand proposition to life through product development, marketing, PR, trading and engagement across the Pets at Home business
- Developing marketing strategies and managing campaigns across various platforms to meet customer expectations and build brand credibility
- Analysing the success of marketing campaigns, measuring return on investment (ROI) and creating reports to inform future activities
- Acting as an Own Brand Ambassador, championing the brands internally and externally
About you
- Extensive experience in retailer brand/marketing
- Excellent understanding of the full marketing mix and its impact on brand success
- Strong analytical skills, to deliver deep dive analysis and data-driven strategies
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations
- Experience in identifying target audiences and devising impactful campaigns
- Up to date with the latest trends and best practices in marketing
- Ability to champion change, thriving in a fast-paced environment and simplifying complex concepts
- Exceptional organisational and time management skills to meet tight deadlines
- Excellent communication and teamwork skills to foster collaboration and relationship management
- Results-driven mindset and the ability to think creatively and innovatively
- Budget management skills and proficiency
- Self-motivated and capable of delivering multiple projects simultaneously
- Skilled in navigating ambiguous situations to deliver practical and commercially viable brand growth plans
- Experience in supplier/agency management
- Good strategic thinking, critical thinking, and problem-solving abilities
Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together ‘we’re better with pets’, we’d like to hear from you, whatever your background or circumstances.
About our Purpose
At Pets at Home, we have an ambitious plan, to become “The Best Pet Care Business in the world” and a key part of delivering this in a sustainable way will be our most cherished assets: our People and our Culture. We are a business built on strong values and behaviours which guide everything we do. These are our foundations which will help us to deliver our better world pledge to create a better world for pets and the people who love them.
