brand manager

brand manager Hoboken, NJ

Nestlé USA
Full Time Hoboken, NJ 110849 - 73154 USD ANNUAL Today
Job description

brand

As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.

Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.

We have more than 11,000 employees around the world, and products available in over 140 countries.

This position is not eligible for Visa Sponsorship.

Position Summary:
Responsible for assisting in the strategy and managing the day-to-day tactical planning and execution on the BOOST brand, the largest brand within the Active & Medical Nutrition division of Nestle Health Science.

Location: Hoboken - Candidate should be comfortable coming into the office on a semi-regular basis.

Key Responsibilities:
  • Assist Director & Brand Manager on brand strategy, consumer insights, analytics and competitive tracking
  • Assist on ad hoc strategic internal projects as needed (i.e. Market business strategy (3 year plan), Integrate Commercial plan (1 year plan) process, healthy aging, etc.)
  • IRI reporting: weekly consumption, monthly brand book, quarterly brand-on-a-page, ad hoc requests
  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and Brand Health
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
  • Lead and launch pack and flavor extensions
  • Assist marketing manager on projecting end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
  • Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
  • Lead collaborative relationships with key cross-functional partners, including customer development, legal, regulatory and medical affairs
  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
  • Lead consumer shopper activations, including account-specific executions: briefing and running consumer promotions, tactics and associated creative to bring marketing plans to life
  • Plan and execute displays and other incremental customer opportunities
  • Responsible for cascades to consumer affairs and call center

Experience and Education Requirements:
  • Bachelor’s degree required (preferably in Business or Marketing).
  • MBA strongly preferred (equivalent work experience that is uniquely well-suited and significant may be considered).
  • 2+ years in either in retail marketing management or sales on consumer brand(s) with national presence and coordinated media strategy including advertising, consumer promotions and customer partnership or Relevant Experience and Education
  • Strong analytical skills to analyze brand shipment and consumption performance to extract insights that explain business performance
  • Strong detail orientation to manage multiple workstreams at once and the largest budget in Professional Health
  • Proven ability to work cross-functionally and lead teams
  • Strong interpersonal/communications skills
  • Collaborative, strong team player
  • Strong verbal and written communication skills with internal and external stakeholders

Requisition ID: 251378

#LI-Hybrid

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

brand manager
Nestlé USA

www.nestleusa.com
Arlington, VA
Steve Presley
$10+ billion (USD)
1001 to 5000 Employees
Subsidiary or Business Segment
Food & Beverage Manufacturing
1866
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