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About Harry's

Harry's Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry's has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

About the role

Cracking the men's grooming market is a big job, and we are looking for someone awesome who is up for the challenge. We are looking for a seasoned marketer, who has a passion for building disruptive brands. At the heart of this role is establishing and scaling our brand in the market and driving meaning in our consumer's life, with breakthrough storytelling and compelling narratives that you bring to life across channels. We want someone who is excited to disrupt a big, stale category, and is excited by the idea of building.

You will be the voice of the consumer and drive our brand and its magic in the market. You will be deeply involved in monitoring the commercial performance of the brand and translating the market reality, business goals and consumer insight into brand plans, briefs and activities. You will own the marketing calendar across channels and build go-to-market strategies for products, launches, and key moments for the brand. You will champion creative concepting, thinking strategically about what we want to say and how we can create moments to bring it to life. You'll be a strong cross-functional partner to the team, shepherd initiatives from idea to execution with enthusiasm, and represent what's best for the Harry's brand in conversations with competing needs.

We're looking for someone who loves understanding business drivers, working with people from different teams across the organisation, and mobilising an organisation to execute growth. You will live and breathe our brand and business, and help power its growth so ultimately consumers know us, join us, stay loyal to us, and advocate for us. This is a unique opportunity to join a passionate and mission-driven team and gain exposure to a true omnichannel scaling business.

What you will accomplish:

• Responsible for driving the annual brand plan and activities calendar for Harry's across our core INTL markets (channels, products, and key comms moments)
• Build and champion integrated marketing comms and go-to-market plans for product launches and key brand moments across all INTL markets
• Translate activity plans into compelling sell-in plans for our retail partners, working closely in partnership with the retail team
• Grow brand health, NPS and fame across all INTL markets
• Write creative briefs for our internal creative resource and external agencies that communicate clear territories and concepts to help drive compelling creative across channels
• Seek to drive clarity around refreshed brand guidelines and provide strong brand guardianship across all touchpoints
• Support earned media including PR, social mission and local partnerships (inc. limited edition products)
• Work closely with the Head of Brand to define and maintain the longer term brand and investment strategy
• Root decisions in customer insights and continue to use insights and information to push the brand forward
• Be the internal expert on our target consumer, masculinity more broadly, and male grooming brands
• Be an advocate for Harry's; make sure messaging and initiatives are aligned with local brand positioning
• Be an enthusiastic, empathetic cross-functional partner to the retail, DTC, insights, innovation, shopper and creative teams to drive initiatives from idea to execution
• Manage agency relationships (including media and creative) as well as regular liaison with our global team at Harry's HQ
• Nurture local solutions for the consumer across all 4Ps - product innovation (and packaging), place (working with our channel partners), pricing and promotional efforts
• Provide input into commercial forecasting of existing and future product launches
• Track product performance and ensure learnings are continuously captured and implemented
• Continuous market analysis to identify opportunity/threats and build on commercial solutions
• Oversee management and implementation of packaging refreshes for INTL markets
• Accountable for brand budget management; including ongoing proactive recommendation, tracking and reporting

This should describe you:

• A natural communicator with strong writing skills; you're able to sell people into a vision and bring them along on your thought process and strategy
• Creative and brimming with your own ideas; excited to drive outsized impact with flair on a start-up budget, bringing others on the journey with you.
• Structured and organised in your thinking. You are proactive in setting up systems to improve the way the team works.
• A superstar project manager, comfortable leading status meetings, budget reviews, scoping sessions, etc. provide regular status reports, timelines and delivery calendars, managing risk/issues
• Strong track record developing and executing owned, earned and paid campaigns that stood out and performed commercially. Not just leveraging big budget agency output.
• Gets the importance of deep customer insight. They will think from the customers perspective and incorporate within everything that they do
• A skilled collaborator – continuing to foster the close relationships between the UK Brand, Performance & Retail teams as well as US Marketing and Creative teams
• A self-starter who takes initiative to explore, unafraid to take risks
• Dialled into what's cool, new, and relevant and how to translate that to the customer
• Well versed in executing across the full funnel and is well versed in digital touch points, particularly those relevant to our consumer (social, content, influencer)
• Experienced with brand building in a retail environment
• A natural passion for building, and game to get your hands dirty when you need to
• A learner - always seeking to improve yourself, the team, and the world around you
• Sense of humour - we take our work seriously and ourselves un-seriously

What experience do you have so far?

• A rising star brand marketer with experience as a marketing or brand manager at a disruptive, fast growing startup brand or brand-forward legacy brand
• They may have had agency experience, but they must have had prior in-house brand experience

They may have had a brand management role beforeSome benefit from starting at a reputable FMCG but ideally would have also worked in a high growth start-up

• People management experience is a nice-to-have
• Previous experience working in Germany and/or ability to speak German is a nice-to-have
• Likely 3+ years experience

Here's who you'll work with:

• Reporting to Head of Brand, International
• Working in the INTL Brand Team, in partnership with PR, Insights and Innovation
• Managing 1x direct report (Assistant Brand Manager)
• Working closely with the US Brand Team, INTL Retail Team & INTL DTC Teams

Harry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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