Brand Manager London, England
Job description
At Danone we operate Smart Working, this means that our Danoners are entrusted to balance the needs of their role, business, and stakeholder needs with their own personal choices on where and how they best do their work. We value output and personal contribution, enabling ‘Danoners’ to be their most energised, healthy, and productive selves.
When team connection and collaboration is required, our hubs are located in Chiswick, Trowbridge and Dublin.
Role Purpose:
You would be a key team member of our Baby Feeding category, specifically focusing on our Cow & Gate brand marketing. Today, Cow & Gate is synonymous with quality and trust. We’ve fed 4 generations of Britain’s babies, our factory in Wexford is now carbon neutral and we’ve brought happiness and nourishment to millions of babies throughout the UK & Ireland for the last 100 years.
As Brand Manager you would be responsible for running and supporting key projects to grow the value and share of the Cow & Gate portfolio in UK and Ireland. You will be involved in the annual growth plans for the brand, the 3-year product and packaging innovation, and all activations / Growth Events. Success in this role is to support building strong commercial plans and excellence in execution as driving the Cow & Gate priorities with other business teams inside of Danone.
Role Focus:
- Contribute to the development and delivery of annual marketing plan & business targets
- Collate and disseminate key information from the market, including relevant competitor and customer information, to identify actionable insights to protect and grow the brand
- Help build portfolio long-term strategy
- Lead brand innovation projects & launches ('marketing craftsmanship' not project management)
- Support the team in planning, developing and executing Growth Event and Always On activation, from identifying insights through to launching in market and post-event analysis
- Think strategically to identify meaningful opportunities and the resilience and focus to deliver the desired outcome
As a successful Brand Manager, we would love to see you demonstrate -
- Ability to demonstrate project management skills, managing timelines and deliverable
- Ability to adapt to changing requirements on products
- Ability to demonstrate analytic and financial management skills
- Good communication skills (written/verbal) - clear and persuasive
- Collaborative working style with the ability to seek win-win situations
- Ability to liaise cross-functionally with key departments and gain stakeholder buy-in to plans
Danone is a world leader across 3 categories: Essential Dairy & Plant Based, Natural Sourced Waters and Specialised Nutrition, many of our consumer brands are household names, ranging from heritage brands like Cow & Gate and Harrogate Waters to international favourites like Actimel, Alpro and evian. In the UK & Ireland and in every market in which we operate, we are committed to delivering health through food and drink to as many people as possible.
We operate at 5 production sites as well as our 3 HUBS in Chiswick, Trowbridge and Dublin - led by our people who power everything we do and are key to our success. We are a team of 2000+ Danoners, part of a 100,000 strong global family.
‘A force for good’, we are the first top 10 branded food and healthcare manufacturer in the UK & Ireland to certify as a B Corp. We are part of a growing global community set up to balance purpose and profit, helping to create a better world while thriving as businesses.
Our mission and values guide how we behave, our flexible ways of working, how we connect with our communities and how we grow & develop our people. We offer a competitive package including a double matched pension, annual bonus, private healthcare, life assurance, flexible benefits and product vouchers.
As a global company, Danone serves a huge array of different communities, with different cultures, local tastes and habits. Our teams need to represent the diversity of these millions of people and we therefore encourage applications from all backgrounds and aim to create a workplace where our Danoners can be their true authentic selves.
