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Ted’s Guide to what the JLP Brand Specialist does around here

Ted’s Mission Statement

Our Mission is to build a successful company through the creation of a leading lifestyle brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’**

Where does this role fit within Ted's Team?

The role of the JLP Brand Specialist is to support the UK Account Manager and locations in accomplishing excellence. To manage the visual presentation of the store with keen commercial awareness, in order to enhance performance. To support the success of the locations by demonstrating the ability to use initiative and work unsupervised and to be a proactive ambassador of Ted, who understands and promotes the company “Mission Statement” and “Vision.”

Main responsibilities

People

• Build a good rapport with the John Lewis team, ensuring excellent communication and working with integrity and respect for others.

• Consistently display personal motivation to inspire and engage the JLP team.

• Be proactive in use and delivery of effective training and coaching.

• An ability to coach others and adapt to differing people and situations.

• Display good time management, be proactive and complete all tasks correctly and efficiently following company policies and procedures

Product

• Use all available tools and information to keep up to date on current product and be proficient in product details such as Called, Colour, Composition, Cost, Care, Cut (The 6 C’s.)

• Demonstrate comprehensive product knowledge such as: best sellers, underperforming categories, depth of key lines, stories, stock levels and customer profiles.

• Promote and implement merchandising standards, replenishment procedures and housekeeping standards to ensure that Ted is represented at the highest level.

• Proactively plan and complete all specific VM, merchandise and retail directives in a timely way

• Deliver effective product placement throughout JLP departments, communicating your strategy and monitoring and responding to the results.

Commercial

• Delivering Greet, Observe, Talk, Fit, Assist, Thank (GOTFAT) with enthusiasm and consistency, understanding the impact of actions on the customer experience and sales

• Display an excellent understanding of customer profiles and use of both online and offline sales techniques in order to build loyal customer relationships, promoting clientele opportunities.

• Consistently display an in-depth knowledge and interpretation of location figures to support the achievement of targets and KPI’s.

• Use all available tools to ensure the presentation of product is commercially considered and maximises sales potential

• Drive awareness of brand promotions, marketing activity and campaigns to the JLP team and customers.

• Build and maintain a strong commercial awareness of our competitors and local markets communicating findings to the management team.

• Keep yourself up to date, and take an active interest in engaging with Ted’s social media activity.

• A strong digital focus with the ability to embrace and drive new initiatives, helping to support new ways of selling and brand profile enhancements

• Deliver a warm and memorable customer service experience

Operations

• Adhere to and support all Company & host store health and safety procedures. Uses equipment properly and reports any potentially unsafe conditions.

• Adhere to and follow up on all loss prevention measures and protect the assets of the Company by reporting any misuse or theft of Company property to a member of management.

• Support their line manager in ensuring all other communications and directives are followed up.

• Support the JLP teams in stock management in and out of the JLP stores.

• Support the JLP teams in stocktake planning and execution

Ted’s Values…

• Authentic We have the freedom to be our ‘best self’, being true to ourselves and others

• Kind We try to do the right thing: for each other, our communities, our planet and for Ted

• Curious We are hungry to explore, innovate and think differently

• Courageous We have the confidence to be brave, have fun and discover the unexpected

• Inclusive We embrace and respect individuality and celebrate difference & diversity

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.