B2B Product Marketing Director London, England
Job description
A universe of opportunities. Open to you.
Payoneer's mission is to empower anyone, anywhere to participate and succeed in the global economy. If our mission connects with your values, if you revel in solving complex challenges, and if you want to continuously advance your career, come realize your potential at Payoneer!
Life at Payoneer is a global community, where you'll work with colleagues all over the world, in a hybrid or remote work frame. As an equal opportunity employer, the only things that matter to us are your skills, your drive, and your desire to have a positive impact on others.
Director, B2B Product Marketing
We're looking for an experienced, creative, and results-oriented Global Director of Product Marketing to lead the commercialization of Payoneer's B2B products and bring our product story to life in high-impact ways. This is a high-visibility role where you will play a leading role in accelerating the growth of a dynamic business area in Payoneer. The ideal candidate will have extensive experience in a senior product marketing role within a fast-growing organization, ideally at a global level. You will be responsible for seeing the big picture and connecting market opportunity and customer needs, positioning and developing and enabling powerful go-to-market programmes and campaigns supported by proactive management, clear accountability, and ongoing measurement against goals.
This is an excellent opportunity for a highly motivated and experienced marketing leader to report directly to the Global Head of Product Marketing and be a key member of the B2B business leadership team.
Responsible for:
- Lead the global B2B product marketing team, delivering high-impact go-to-market strategies spanning regions and channel teams, partnering with them to deliver results
- Define, own, and drive ambitious marketing targets and success metrics for B2B's product offering including marketing growth initiatives and product launches
- Develop and scale product marketing assets including market-leading value propositions, target personas, messaging, user journey insights and enablement toolkits
- Drive the global GTM quarterly plans coordinating with regional GTM teams to ensure timely and cohesive strategic alignment across all marketing initiatives & deliverables
- Launch new products, partnering closely with product to define target customers, messaging, and scaling GTM assets & toolkits for regional & marketing teams
- Partner closely with sales teams to deliver sales enablement toolkits, including product demos, pitch decks and competitive battlecards, ensuring strong comprehension and consistency of message
- Use audience and data-driven insights to drive decisions that lead to world-class customer experiences, propositions and GTM strategies
- Partner with product to support prioritization of the product roadmap
- Lead strategic research programs spanning market opportunity assessment, target customer & proposition development, pricing, and competitive benchmarking
- Manage one direct report .
You will bring:
- 10+ years of global marketing experience
- Extensive experience in B2B sector, ideally tech, FinTech or SaaS
- Demonstrated success in solving complex problems, driving change, and accelerating the growth trajectory of offerings/channels/segments.
- Strong prioritisation skills and ability to make strategic choices based on highest impact near term vs long term
- Strong facilitation and influencing skills to drive and lead cross- functional initiatives
- Proven in translating data and insights to drive decisions
- Ability to distil complex information in a clear, concise, and compelling way
- Excellent written and verbal communication and presentation skills.
- High energy level, with a bias for action and accountability
- Effective in a highly matrixed, distributed, and fast-moving environment
- Comfortable with marketing math; forecasting, MAU, CAC, LTV, etc
- Equally comfortable with high-level strategy and hands-on work
- Demonstrated track record of managing and developing talented individuals
Not a must but a great advantage:
- Solid understanding of the payments industry and its current evolution across the world
- Experience working in a global role working across multiple geographical locations
A few words about us
Payoneer is a leading payment platform and one of the world's fastest growing fintech companies, ranking high on Inc. 5000, Deloitte Fast 500, and the CNBC Disruptor List. We empower entrepreneurs and businesses anywhere in the world – from Cairo to California, Buenos Aires to Bangalore and Tel Aviv to Tokyo – to go beyond and grow successful, sustainable businesses. With millions of customers in over 200 countries worldwide and trusted by clients like Amazon, Airbnb and Google, Payoneer truly connects anyone, anywhere, with opportunities to trade globally.
