B2B Events Marketing Executive London, England
Job description
We’re on a mission to create a diverse group of future leaders. We do that through professional apprenticeships because we believe learning on-the-job creates a more equitable and successful path to careers. We find, train and support talented individuals, wherever they are in their career journey, and equip them with the in-demand tech, software engineering, and data skills to transform their careers and deliver a better route to growth for their employers.
We’ve had some big achievements. We hit 10,000 apprentices in our community - and counting. We launched one of the largest data apprenticeship programs in the UK with Jaguar Land Rover, and we’ve partnered with companies like Mars, Verizon and CitiBank. Not to forget becoming a mission-driven EdTech unicorn after our $220m Series D.
But we aren’t stopping here. Join Multiverse and build the future of learning at work.
The opportunity: B2B Events Marketing Executive
Reporting to Head of UK B2B Marketing
We’re looking for a field marketing executive to play a key role in the development and execution of our field marketing strategy in the UK to generate new enterprise prospects, grow existing opportunities, and increase coverage within an account.
You’ll be responsible for working cross-functionally to launch third-party and Multiverse branded events both in-person and virtual to generate leads, build stronger relationships, and encourage loyalty. You’ll also lean-in on targeted campaigns and account-based marketing plans.
As field marketing executive at Multiverse, you’ll ensure strong correlation between marketing activity and sales success by driving best-in-class marketing and cross-functional processes in order to maximise revenue and create positive customer experiences. You should be comfortable working within a high-growth B2B company, dealing with multiple stakeholders, and be able to use data to drive insights and improvement.
In this role you will…
Build and execute a quarterly events marketing calendar for the UK market to target key accounts and drive new pipeline and client expansion
Proactively engage with Sales to coordinate and communicate planned event marketing activities such as roundtables, webinars, conferences, and more – ensuring alignment, getting buy-in, and inspiring action
Create an integrated promotion schedule, piloting new tactics, automation, and segmentation to optimise attendance and conversion
Partner closely with the broader Marketing team (Content, Brand, Lifecycle, Marketing Ops, etc.) to ensure a coordinated approach for event execution while identifying ways to improve scalability and standardisation
Support development and execution of industry-specific campaigns (eg. Financial Services) and 1:1 account-based marketing plans that attract and convert key accounts leveraging a variety of channels such as content, email, PR, and social.
Measure, analyse and report on key performance and impact to continually improve your approach
To be a successful candidate…
3-5 years of experience in a marketing role, preferably within a SaaS/Tech company
Experience working in a Sales team or directly with Sales stakeholders and clients
Able to come to the London office 1-2 days per week
Results-driven with strong analytical skills
Experience using HubSpot or alternative marketing automation solutions (e.g. Salesforce)
Highly resourceful, self-motivated with a strong sense of ownership
Thrives in a fast-paced team environment and is adaptable to changing market and organisational requirements
Excellent verbal and written communication skills
Good organisational and project management skills with strong attention to detail
Benefits
Time off - 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days
Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support
Hybrid & remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year
Team fun - weekly socials, company wide events and office snacks!
Our commitment to Diversity, Equity and Inclusion
We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change.
Right to work
Do you have the right to work in the UK? Unfortunately, at this time we cannot offer sponsorship for this role and we cannot consider overseas applications.
Safeguarding
All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.
