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CORE JOB SUMMARY

The Assistant Director, Communications will report to the VP of Central Communications to help expand the reach of the School of Architecture and is responsible for developing and overseeing the execution of strategic content, social media, digital initiatives, and integration of interactive media into the overall strategy of the School of Architecture (SoA). In addition, the Assistant Director will develop traditional and online marketing and communications strategies and will assist the Dean in the development of short-term operational and long-term strategic outreach and communication plans that align with broad goals of the University. The Assistant Director will conceive, develop, and execute all functions related to effective outreach and communication of major SoA proposals, programs and activities and assist the Dean with preparing relevant presentations.

CORE JOB FUNCTIONS

Work with the VP of Communications and the Dean to develop and implement the School of Architecture (SoA) outreach and communications strategy. Create and/or oversee the creation of news content for the SoA’s news channel, social media, and inclusion in News@TheU. Stories should focus on research, student and alumni success, and community partnerships that enhance the SoA’s reputation. Develop and implement a proactive media relations strategy to build the school’s visibility and public awareness through key business, stakeholders, and general media. Provide strategic direction for the SoA using social media and the website to engage prospective students and build a stronger SoA community. Provide strategic marketing and communications counsel to the dean and other school leadership. Prepare publications for internal and external audiences, including newsletters; marketing pieces to alumni, corporate sponsors, and prospective students; press releases, and promotional pieces. Confer with other personnel as needed to produce or coordinate production of advertisements and promotions. Monitor and analyze social media trends and their impact on the SoA brand including internet trends, site features, online tools, and best practices. Generate and manage regularly scheduled metrics reports on communication campaign results, open rates and social media reach, etc. Work closely with web support staff and manage content creation and placement for SoA website. Create, manage, and monitor budget and resource allocation for all SoA marketing and communication programs and activities. As needed assist the Dean with preparing presentations and other communication materials. Utilize the University Communications infrastructure for a wide range of resources and expertise. Work with the University Communications team to ensure alignment and to provide assistance for matters relating to external relations with other units, elected officials, and the general public.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS

Education:

Bachelor’s degree in relevant field

Certification and Licensing:

Not Applicable

Experience:

Minimum 5 years of relevant experience

Knowledge, Skills and Attitudes:

• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals, and objectives that support the strategic plan.
• Ability to effectively plan, delegate and/or supervise the work of others.
• Ability to lead, motivate, develop, and train others.
  

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