Find More Than 10K+
United Kingdom Jobs

Senior Analyst, B2B Marketing – Data & Services, North AmericaOverview

Mastercard Data & Services encompasses Mastercard's offerings beyond the transaction, providing customers across industries with a variety of solutions, from consulting, loyalty solutions, to data and analytics, to drive better business outcomes. The Data & Services B2B Marketing team focuses on driving revenue growth by designing and implementing end-to-end marketing campaigns.

This role within the North America regional marketing team, focuses on designing and executing full-funnel B2B marketing campaigns to drive lead generation and grow the Data & Services business among merchant organizations (retailers, restaurants, consumer goods manufacturers, travel operators, etc.).

Role Responsibilities Include:

• Manage and execute in-market campaigns including digital advertising campaigns, virtual events including webinars, and development of sales enablement content with the goal of driving Data & Services sales with merchant organizations
• Contribute to in-market event (owned events and industry events) execution including branding and content development of US merchants event strategy and lead the event planning and execution
• Collaborate with regional and global business leaders to identify business priorities to inform marketing activity
• Analyze campaign performance against evaluation metrics (e.g., leads and sales opportunities generated), and consistently communicate outcomes to stakeholders while identifying opportunities to improve performance
• Effectively partner with third parties (e.g., marketing agencies, event organizers, etc.) and internal partners to drive desired outcomes

All About You:

• Overall business aptitude and commercial orientation with an understanding of B2B marketing and business development strategies.
• ‘Customer first’ orientation, strong project management skills, keen attention to detail, and ability to effectively manage multiple priorities
• Adaptability: ability to act fast when unforeseen changes occur to ensure events ultimately run smoothly
• Effectively collaborate cross-functionally including across other marketing functions, sales, strategy, and product management teams
• Highly motivated, self-directed, and hard-working professional with ability to own projects from start to finish
• Experience developing sales collateral (e.g., presentations, product overview material) for an executive-level external audience
• Experience of working in some of the industries of focus for the role: Retail, Restaurants, Consumer Goods Manufacturers, Travel & Hospitality, and Telco is a plus
• Excited to contribute to a growing, fast moving, and highly collaborative team with a ‘make-it-happen’ attitude
• Experience with event tracking and/or CRM technologies like Salesforce a plus

What makes the position great?

• Flexibility to work on many new, challenging, and rapidly moving projects
• Collaboration with exceptional peers and senior leaders who are passionate about what they do
• Opportunity to make a tangible impact at a successful organization

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Arlington, Virginia: $94,000 - $146,000 USD