ad operations London, England
Job description
Our Mission
Trainline is the leading independent rail and coach travel platform selling rail and coach tickets to millions of travellers worldwide. Via our highly rated website and mobile app, people can seamlessly search, book and manage their journeys all in one place. We bring together millions of routes, fares and journey times from 270+ rail and coach carriers across 45 countries. We offer our customers the best price for their journey and smart, real time travel information on the go. Our aim is to make rail and coach travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices.
Trainline Advertising’s vision is to offer the most marketplace-centric advertising to connect rail and coach travellers with advertisers at the right moments. Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel - from awareness through to purchase and loyalty.
About the Role
We are looking for a highly motivated and detail-oriented Ad Operations Manager to join our Advertising team. You will play a crucial role in managing and optimizing our digital advertising campaigns across various platforms. The role broadly covers three areas of responsibility: (1) assisting the ad sales team with the execution of programmatic and direct advertising deals, 2) managing relationships with ad tech partners and 3rd party demand sources, and 3) establishing internal operational processes related to the sales and execution of on-platform and off-platform campaigns.
You will work cross-functionally with internal teams including Marketing, Product, Finance, Legal, Privacy and Supply to achieve these objectives. The ideal candidate will have a proven track record in ad operations, a deep understanding of the digital advertising landscape and familiarity with data protection regulation and consent management frameworks in EU and UK.
What you will do:
- Define, implement and manage operational processes that support growth of Trainline advertising business across both programmatic advertising and direct campaigns.
- Oversee the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, and monitoring to ensure accurate and timely delivery of ads.
- Continuously monitor campaign performance and implement optimization strategies to maximize revenue.
- Generate regular reports on campaign performance, including key metrics, trends, and actionable recommendations for optimization.
- Resolve ad delivery, ad quality, and technical issues, liaising with the relevant teams for support as needed.
- Manage relationships and grow revenue from existing programmatic partnerships on the web & app.
- Stay up to date with the latest ad tech advancements and proactively explore new technologies and platforms that can enhance campaign effectiveness and efficiency.
What You Will Need
You will be a smart, data-driven, commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose.
- Experience in the advertising sector, either publisher/agency side or in ad tech, focusing on sales, operations, technology, and strategy
- Mastery of working in, and troubleshooting across, ad-servers and programmatic buying/selling platforms (Google Ad Manager experience essential)
- Deep knowledge of ad tech and experience managing relationships with DSP’s, SSP’s, and other vendors
- Demonstrated experience in extracting actionable insights and developing business strategies from data
- Experience navigating the General Data Protection Regulation and similar advertising privacy requirements
- Strong network of contacts within ad sales, technology, and operations industries
Additional Information
But why should you join?
You will be working in a high performing and collaborative multi-cultural team. We have over 42 nationalities across our 5 offices in London, Paris, Edinburgh, Barcelona and Milan who work closely together.
We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.
We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.
Our Values
Think Big
- Ambition: we’re confident, bold and always set the bar high.
- Innovation: we strive to be curious, explore all possibilities and try new things.
- Growth mindset: we stretch ourselves, fail fast & learn and thrive on change.
Own It
- Customer-first: we understand our customers at every level.
- Results-focused: we take accountability, move fast & deliver and focus on what matters.
- Data-driven: we use the power of data and analytics to make informed decisions.
Do Good
- Purpose-led: we champion rail and drive greener, more sustainable habits.
- Simplicity: we solve problems, deliver simple solutions and make things better.
- Integrity: we do the right thing, and pride ourselves on being transparent and respectful.
Travel Together
- Collaboration: we think global, build deep connections and have each other’s backs.
- Inclusion: we listen, seek out alternatives and value differences.
- Positivity: we bring good vibes, celebrate successes and have fun.
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.
